The Case for Content Capture for Events

A large, multi-session event is like a three-ring circus. You work furiously putting the thousands of pieces together before the event. You work long and intense hours carrying out these plans onsite. And when it’s over, you fold-up your “tent” and move on.

However, unlike a circus, events are about more than just entertainment – they’re about learning and information exchange. A key question that event professionals should ask: how can I maximize the learning at my event?

Fortunately, advances in conference capture and distribution technology are enabling meeting professionals to extend the reach and the life of their events and to increase the learning exchange to more people.

What is event content capture?

Conference recording has been around for decades starting in the days when audio-cassettes of the presentations were mass-produced onsite and sold in the foyer. Recent technology advances have made it possible to quickly and relatively inexpensively distribute speaker video, audio and visuals over the web in real-time and on demand afterwards.

This technology simply did not exist just a few years ago. The price of high-definition video cameras has plummeted (we’re even carrying them around as mobile phone features). Accessibility to reliable broadband is available for most meeting facilities and the price is dropping. Video streaming encoders are turn-key. Presentation management software has proliferated.

One example, pictured below, is the Roland Systems Group (https://proav.roland.com/global) VR-50HD incorporating an HD video switcher, audio mixer, video playback, recorder, preview monitors and output for web streaming. This complete HD studio that previously would have required crates of equipment has been shrunk into a 11 pound box, greatly simplifying the production, recording and streaming of live events.

Consequently, many companies have emerged to provide content capture and video streaming services for events at reasonable costs. In fact, in some cases, these costs can be offset or eliminated through the resale of the meeting content to a large audience on the web.

 

Why use content capture?

Large multi-session conferences are great content generators. So much money and effort is made in arranging speakers, meeting space, AV, room set-up, and more. Speakers strive to develop and deliver quality content. Content capture and distribution tools allow this content to reach beyond just those people who are sitting in the meeting room. This content can be distributed to a much larger audience in real time and on demand after the event.

Benefits:

The benefits of content capture include:

  •        The ability to deliver content to a larger audience through streaming a live event in real time. 

  •        The ability to deliver content after the event on demand as a refresher for those who attended the session. 

  •        The opportunity for those who attended the event but could not make it to the specific session to access the content. 

  •        The opportunity for those unable to attend the meeting to receive the content. 


* A marketing opportunity to show future attendees samples of the excellent content they would receive by attending the next meeting

* An opportunity to add fresh, compelling content throughout the year to build up for next year’s meeting.

Content Capture Companies:

Listed below are some of the companies offering these services (by no means is this a comprehensive list):

CadmiumCD www.cadmiumcd.com

Digitell www.digitellinc.com

Essential Event Technologies http://www.essentialet.com/

Freeman www.freemanco.com

Klewel www.klewel.com

MCI www.mci-group.com

OmniPress www.omnipress.com

Performedia: www.performedia.com

PSAV Presentation Services www.psav.com

Sonic Foundry http://www.sonicfoundry.com/

Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site: www.corbinball.com and followed at www.twitter.com/corbinball

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Northstar Meetings Group

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